Gotchas 5 and 6 are hugely important. I’ve never seen a CEO or founder yet who wasn’t overly enthusiastic about how much money the thing would make in Y1. And I think there’s a gotcha 5.5 as well - people tend to spend 98% of the case estimating Y1, but you’re much better off doing some research and then going with your gut.
Agree re: leader exuberance. If they’re all-in on an idea it’s suddenly the next $1B investment for the company. I like to think that investments we make this year won’t pay off until next year. Helps keep me grounded.
Gotchas 5 and 6 are hugely important. I’ve never seen a CEO or founder yet who wasn’t overly enthusiastic about how much money the thing would make in Y1. And I think there’s a gotcha 5.5 as well - people tend to spend 98% of the case estimating Y1, but you’re much better off doing some research and then going with your gut.
Interesting - I like 5.5.
Agree re: leader exuberance. If they’re all-in on an idea it’s suddenly the next $1B investment for the company. I like to think that investments we make this year won’t pay off until next year. Helps keep me grounded.