Been following you since you were my instructor in the Growth Series Cohort back in March.
Super helpful content as always. I'm in the middle of a weird spot and wanted to get your take.
I spent the first 3 years of my growth career as an optimizer where i developed my skills in Lead generation (Paid acquisition & SEO), i then moved to a startup where i played more of a Builder role.
I was recently laid off and have been on the hunt for the last 3 months. However I feel like I'm in a bit of a weird spot. I don't quite have enough experience as a builder to be taken seriously by Startups / orgs that seem to be further along, and my experience as an optimizer was over 2.5 years ago so my skills / recall of those experiences are a bit rusty.
Hi there and I’m sorry to hear about the layoff. I think you have a few paths available to you:
1. Shake off the rust with some skill building in those areas where you were previously an optimizer. Then try to get back into the world if paid acquisition.
2. Continue to pursue builder opportunities - maybe places that have some overlap with what you’ve done most recently and might give you a leg up. You do have meaningful accomplishments and got a lot done at your current job (from what I can tell). You might be selling yourself a little short here.
Hey Adam,
Been following you since you were my instructor in the Growth Series Cohort back in March.
Super helpful content as always. I'm in the middle of a weird spot and wanted to get your take.
I spent the first 3 years of my growth career as an optimizer where i developed my skills in Lead generation (Paid acquisition & SEO), i then moved to a startup where i played more of a Builder role.
I was recently laid off and have been on the hunt for the last 3 months. However I feel like I'm in a bit of a weird spot. I don't quite have enough experience as a builder to be taken seriously by Startups / orgs that seem to be further along, and my experience as an optimizer was over 2.5 years ago so my skills / recall of those experiences are a bit rusty.
Any take on how I should proceed?
Thank you!
Hi there and I’m sorry to hear about the layoff. I think you have a few paths available to you:
1. Shake off the rust with some skill building in those areas where you were previously an optimizer. Then try to get back into the world if paid acquisition.
2. Continue to pursue builder opportunities - maybe places that have some overlap with what you’ve done most recently and might give you a leg up. You do have meaningful accomplishments and got a lot done at your current job (from what I can tell). You might be selling yourself a little short here.
Good luck!
Appreciate the advice and words of encouragement Adam!
You’re welcome! Keep going!!!
Your growth competency model is really really good.
Thank you Leah 😊